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Taking a hint from the market forces and the climate for business and investment in general, Q2PR has decided to enter the field of investor relations and management consulting, according to sources at the firm.

“We are aware that there is a great deal of capital around to be invested and is being invested as we speak,” said JM de Jesus, President of Quadrant Two PR.  “We will continue our work in the Hispanic and Multicultural markets, but have grown in other areas beyond that genre and hope to demonstrate it with our future work. 

Q2PR’s mission with the IR practice is to stimulate and create communication between entrepreneurs and investors, fostering greater opportunities for a supportive investment and growth environment with our events and other programs. 

EVECAIN will be morphed into a TV and Internet TV Network. Q2PR plans tactics that include special events marketing targeted to elite entrepreneurs, VC’s and Angels. The first event is scheduled for Tuesday, June 14 at the Empire Room at theEmpireStateBuilding.

The Elite Venture Entrepreneur, Capital and Angel Investor Network mixer will take place from 6-9 pm.  Tickets are priced at $75 for general admission, and there is a discounted application ticket which requires the prior submission of a business plan to EVECAINNET@gmail.com.  The Empire Room is located at 350 Fifth Avenue with the entrance on West 33rd Street between 5th and 6th Avenues.

Q2PR will continue to operate its Hispanic and Multicultural market practice.  Proof of that is the upcoming EVECAIN Latino event planned for September, 2011.  In addition, talks are underway to take EVECAIN on the road, starting with an event inPhiladelphiain October/November, 2011.  

For more information contact JM de Jesus at (646) 234-7196 or via email at JM@Q2PR.com.

action-activity-athletes-236985By JM de Jesús, MBA

I had a conversation with a successful sports agent recently and was told that Latino athletes are “more difficult to represent” than their general- market counterparts.

I believe that it is the agents who have the problem.  Naturally, less endorsement mean less lifetime earnings for the athletes but since the agent’s livelihoods also count, this reality-or perception thereof-also means lower lifetime earnings for them!

This is the largest problem for the agents but not the only problem. Most agents do not understand the U.S. Hispanic marketplace, nor do they have the inroads into the marketing world that holds their client’s endorsements. Advertising and other Marketers and their agencies of record this specialized but hugely substantive niche which is growing each year towards the tens and even hundreds of $billions.

 Therefore, while an agent may not have to be Latino themselves, it would help if they were part of or understood the culture through language, custom and industry. The agent also needs to understand how the Advertising world works in the US Hispanic market sector. Language and other cultural norms shared with an athlete who is Spanish dominant can also be a great advantage.  The representative agencies that recognize this will reap greater endorsements for their clients and profit for themselves in fees.

The general market holds some challenges for Latino athlete endorsements too.

What could the reason for the difficulty be? Language, skin color or race, are the two most likely culprits.  Many athletes who have a Latin heritage and culture may not speak much Spanish. This would make them less likely to get speaking parts in commercials that are Spanish language or audience targeted.  This is a huge roadblock.

Here there is a definite appeal to marketers who understand that sports transcend race to many people who simply love sports and see these athletes as the superstars

Others have a heavy Spanish accent although Luis Tiant endorsed hot dogs successfully in the general market, despite his heavy accent.

However, the largest challenge are sometimes the players themselves. Players routinely undercut their own interests by agreeing to show up at festivals and other social events for free.  Many photos are taken, and those find their way onto company websites creating the illusion of an endorsement when one does not exist. When the agent gets around to calling on the owner of a firm who also happens to be friends with the athlete (let’s call him or her Player One), the agent may hear “I don’t need to pay Player One anything, I can invite him/her to my home or office party and they will show up.”

While this is far from an actual endorsement, the players have represented themselves and given the “friend” business owner or event promoter their image for “nothing, free, and gratis.”  Sadly, at that point that is when the player themselves has driven the value of their image in the general direction of: ‘nothing,” or perhaps substantially less than what it’s actually worth on the open endorsement market.  That is not good for the athlete or the agent. Soon the athlete gets weary of the unproductive relationship with the agent and moves on to other representation when in fact the agent’s ultimate failure is at least in part, the athlete’s fault.

That is not the whole story, or every story.  Language, ethnic and racial actualities can also be culprits and hurt the athlete-agent relationship and longer term, the overall earning power of the athlete over the life of their career and beyond.

JM de Jesus is President and owner of Quadrant Two PR LLC, a NY and NJ area based marketing and communications agency with specialized and general market practices. Q2PR does work in the areas of US Spanish language, Multicultural in addition to General market outreach. Their expertise covers PR, corporate communications and events marketing for the professional sports (baseball, boxing and soccer), consumer packaged goods, healthcare, automotive, beverages, entertainment and other industries.

 Q2PR and JM de Jesus work in tandem with sports and other talent agents with Latino and multicultural clients on their rosters.  JM is currently working with Main Events Boxing and is helping to sell ring signage opportunities for the upcoming Championship fights.

So your event is a favorite for the industry or has been in existence for years. “Everybody knows us,” organizers may brag.  Are these reasons to slack off on your reputation management?  Should new professionals and non-participant enterprises not read, see or hear about your event?   Should those individuals or enterprises that have participated from the beginning just keep coming or should they feel more empowered by your marketing your event(s) aggressively because they saw you on TV or read about you in a trade publication?

Even events as large as the ‘Largest block party on Earth,’ require and can benefit from some earned and paid media exposure,” said JM de Jesús, President of Quadrant Two PR LLC (Q2PR). Q2PR a national PR agency with the longest track record in its field as compared to any Global Holding Company agency or Top 25 Hispanic market agency with a PR department.

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“Participants and organizers alike want to let influential current and future event sponsors know that there are earned and paid media opportunities to be had for participating-and standing out-in the crowd of other sponsors and participants involved,” added de Jesús.  “Everyone in most every industry wants to ‘shine’ and ‘stand out’ from the competition, events are no different to organizers in the know.”

What separates your event from the others out there?  Is it a standard event, or is it an event for industry leaders and leading marketers?  Is it general public or trade specialized?

A few good clips and video segments will help the sales team sell sponsorships faster and to more sponsors than the previous year, other elements being constant and at acceptable, participatory and operational levels.

It is counterintuitive to get speakers at the top and cutting edge of their respective field and then not make sure that you tout your event as making them available to all those they would normally pull-in to your event or conference. Even if you pull their sponsorship and staff participation fees for the following year, a good press campaign and the subsequent clippings from it, can me worth millions in future sales.

 

 

“Think about it. It is always better for your sponsors to see you in relevant publications and the general media, and therefore share in the ‘cache’ of that coverage even if it does not mention them directly.  These are clippings that everyone can show to their superiors to get “buy in” and justify the expenses.  Events present an amazing opportunity for sponsors and their brands to display new features and models.   What would be the sense of showcasing your latest automobile model at the Auto Show in any major city without having the press cover your unveiling and have their audiences drool over the new design and electronic features?

 

  In the world of ever-disruptive technology and events, gaming and professional conferences, one should seize the opportunity that robust participation and organic exposure provide for press coverage and ads.  “Who knows,” de Jesus concluded, “next year your event may be better and bigger or simply go away.  Even if you are an events giant, you may opt to strengthen your brand with the credibility of a solid, integrated publicity campaign to support your event’s popularity and industry acceptance.”

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Today I invite discussion on how PR, image, brand building and manipulation of the media play(ed) a role in positioning, electing and maintaining the current President and administration.

How do PR, marketing/branding or media/news, and other professionals believe the current public and political climates have been affected, or even manipulated, to gain a favorable percentage of national/global public opinion? Is it ultimately driving public policy or merely creating alternative facts for discussion?

It’s been pretty clear that staying ahead of the “news cycle” has provided a distinct edge to the once game show host, later unlikely candidate, and now President, Trump.

How has media coverage in the Trump era affected the public’s confidence in the fourth estate, and the “freedom of the press to be transparent, fair and unbiased in its pursuit of the truth and its reportage?

Will the media and journalism as we know it be forever changed…

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170305143551-trump-obama-split-large-teaseToday I invite discussion on how PR, image, brand building and manipulation of the media play(ed) a role in positioning, electing and maintaining the current President and administration.

How do PR, marketing/branding or media/news, and other professionals believe the current public and political climates have been affected, or even manipulated, to gain a favorable percentage of national/global public opinion? Is it ultimately driving public policy or merely creating alternative facts for discussion?

It’s been pretty clear that staying ahead of the “news cycle” has provided a distinct edge to the once game show host, later unlikely candidate, and now President, Trump.

How has media coverage in the Trump era affected the public’s confidence in the fourth estate, and the “freedom of the press to be transparent, fair and unbiased in its pursuit of the truth and its reportage?

Will the media and journalism as we know it be forever changed or is the current climate merely another phenomenal but temporary trend?

This is a discussion for professionals as mentioned above but anyone who can contribute reasonably and rationally, is welcome.

Please keep it clean and free of rants and unsupported opinion.

The facts matter just as much if not more.
I look forward to your responses and dialogue.

Photo Courtesy CNN.com

JM de Jesus, MBA
President
Quadrant Two PR LLC

 

Deborah Berebichez: Una Vida Dedicada a la CienciaDr Deborah Berebichez Dedica su vida a promover las ciencias entre jovenes.

Here’s a terrific entrepreneur making Brooklyn, NY an even greater place for children and families.

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Kids Dance Sport LLC Fills Void to Serve the Littlest Customers
with Sportball® Brooklyn and KinderDance® Brooklyn Curricular Programs
by J.M. de Jesus

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Brooklyn, NY – February 20, 2015 – Madeline Vera has worked in the fitness industry since she was a teenager, but says she never dreamed she would be the owner of two franchises that serve children as the primary user.
While the paying customers are parents, teachers and caregivers of the children, kids 16 months and older are the primary participants of SportBall® Brooklyn and KinderDance® Brooklyn, two international franchises owned and operated locally by Vera’s Kids Dance Sport LLC.
A popular and in-demand, certified Zumba® Fitness instructor, and mother of two young children, Vera resides in Brooklyn. Kids Dance Sport LLC services public and private schools, recreation centers and other local institutions throughout the borough with Sportball® and KinderDance® classes.

MadVera

“In a time when kids only…

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Entrepreneur Brings Sports and Dance Development for Kids to Brooklyn.

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The Hatchery.vc announces the latest in its Friday investor series on Friday, July 12, 2013 at4 pm with Nikhil Kalghatgi, Principal, Softbank.

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Friday speaker series brings key thought leaders, investors, executives in an intimate fireside chat format conversational approach to giving entrepreneurs access to trends, ideas, process within large organizations and better understand how things work.

Imagine you had a meeting with these angels and access to ask anything. The audience is kept small to allow for that engagement. More hard to reach guys are brought each Friday for real conversations.  Come learn about what you can’t “google” to stay updated on what the market wants and share a beer.

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SoftBank Capital is an independent venture capital firm focused on early stage high growth technology based businesses benefiting from the rapid deployment and adoption of broadband and mobile technologies. They are a team of experienced entrepreneurs and investors who…

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Brooklyn, NY — Initially targeting the New York and Miami markets, CandCBaskets.com has launched a party favors, custom baskets and baskets by occasion gift giving solution featuring a line of fine candy and chocolatesgift basket assortments.

The chocolates and candies used in the baskets are top-notch, high quality, and fresh chocolate and candy confection items.  “These are the best candies and chocolates on the market, made into gorgeous gift assortments,” says Owner and confection broker, Lucy Aini.  “Give your loved ones and friends the sweet taste of our chocolate and candy gift baskets assortments. They deserve the best,” Aini added.

The baskets are made up of high quality parve confections which are perfect for special religious holiday celebrations.  The baskets range in price between $45 and $110.

CandCBaskets.com recently launched a radio prize giveaway promotion in the New York and Miami markets. CandCBaskets.com seeks qualified and responsible collaboration partners.

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June 3, 2013 (Brooklyn, NY) – In celebration of National Candy Month, CandCBaskets.com seeks major market radio partners to donate delicious and beautiful baskets of candy and chocolates as promotional on-air giveaways.

“We at CandCBasktes.com support and join the National Association of Confectioners, in celebrating June as ‘National Candy Month,’” said Lucy Aini, President and owner of CandCBaskets.com, an international candy and chocolates baskets confectioner based in Brooklyn, NY.

Visit CandCBaskets.com to order your stations' baskets.

Visit CandCBaskets.com to order your stations’ baskets.

large_blue_basket_4894_1 Hostess Fancy Basket85 custom_medium_boxhttp://www.CandCBaskets.com asks that major market radio stations in the NYC Metro area/DMA contact the company to participate and order some free baskets of amazing and individually wrapped candy and chocolates for their listeners who participate in on-air contest and call-in giveaways.

Baskets are limited to two coupons for a free basket per station and given to separate listeners at different day part hours.  CandCBaskets.com requires a commitment from the station and its on-air personnel to mention the site where the listeners will be receiving the coupon for the free candy baskets by name.  Each basket has a retail value of between $45.00 to $65.00. The company would like to be mentioned at least twice within the hour that its baskets are given away as prizes.

CandCBaskets.com is a confection company featuring offerings of customized gift baskets featuring delicious candies and chocolates for all occasions, custom party favors for special events, and featuring a chocolate club with chocolate and candy baskets delivered to your door fresh monthly to subscribers.

For more information or direct orders, contact CandCBaskets.com directly at 1(877) 360-5550 or for press and station inquiries contact JM de Jesus at Quadrant Two PR (646) 234-7196 or JM@Q2PR.com.

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